4 Trends that Show How Skincare is Evolving

Consumers expect more from skincare, from the information available to the products and solutions that brands offer. Here’s a look at the trends that are transforming skincare and beauty.

Today’s consumers are looking to address every aspect of their health and wellness, and skincare is no exception. As audiences become more empowered to pursue healthier skin, brands in the skincare and beauty industry have the opportunity to respond to consumers’ unique needs and guide them along their health and wellness journeys toward the best-fitting solutions.

We’ve highlighted four current trends that are defining the skincare and beauty space and discussed them with the Healthline Skincare team to get their thoughts on the state of the industry, their personal skincare journeys, and more.

Pursuing Diversity and Accessibility

More consumers, particularly those with black and brown skin, are demanding more skincare and beauty options designed for them. Meanwhile, access to dermatologists, especially those trained in all skin types and tones, remains limited across the U.S. 

While increasing diversity and accessibility is an ongoing challenge, we’re starting to see new and existing brands deliver on those needs, along with the rise of telehealth options that help fill the dermatology access gap.

We asked the Healthline Skincare team about what exciting and positive industry shifts they have seen toward making skincare more diverse and accessible, and how they think the industry can do even more:

Finding Accurate Resources to Help Personalize Your Routine

Consumers are looking for better information around skincare amidst a sea of online information that may or may not be accurate or useful. Specifically, they want expert information that helps them understand key concepts and gives them a clear path forward. They are especially interested in opportunities for personalized guidance that speaks to their unique needs.

The Heathline Skincare team shared their personal journeys and passed along advice for people who are still figuring out their skincare routine.

Connecting Skincare to Whole Person Wellness

We naturally link skincare and beauty with each other, but healthy skin is also related to virtually every other part of our health and well-being, from nutrition and sleep to mental health. Today, consumers look for solutions that speak to their holistic wellness goals.

The Healthline Skincare team shed light on how wellness and skin health interconnect in their own lives. 

Championing Realism in Skincare and Beauty Imagery

Across social media and advertising, unrealistic photo filters have led to distorted perceptions and expectations among many consumers, especially young women. Today, more people are pushing to normalize filter-free imagery and body-positive or body-neutral messaging. 

We asked the Healthline Skincare team: What responsibility do you think the industry has to promote realistic imagery or be transparent about when filters are used?

Healthline’s Commitment to Clearer, Healthier Skin

With consumers seeking better representation, accurate information, a holistic approach, and greater realism within skincare and beauty, Healthline Skincare is committed to providing content that delivers just that. Our rigor and empathy helps individuals find the confidence they need to pursue healthier skin and take major strides in their personal wellness journeys.

For more information on Healthline Skincare, contact your Healthline Media representative or email us today.